Press Release
KADOINK TEAMS WITH ATLANTIC RECORDS TO MOBILIZE PLATINUM-SELLING
SINGER/SONGWRITER JASON MRAZ
Kadoink to Power Recording Artist Jason Mraz's Mobile List
SAN FRANCISCO, CA - March 10, 2008 – Kadoink, (www.kadoink.com), a leading web telephony platform for social media, announced today the company has partnered with Atlantic Records to launch an interactive mobile fan club for popular singer-songwriter Jason Mraz.
Kadoink will support the artist’s upcoming album release, “We Sing. We Dance. We Steal Things.,” by launching a next-generation mobile list allowing fans to hear audio updates from Jason, and easily receive exclusive text and behind-the-scenes information regarding upcoming Jason Mraz events delivered to their mobile phones. Using Kadoink’s innovative Mega Widget, Jason Mraz fans can instantly join his mobile list for free by visiting his MySpace page (http://www.myspace.com/jasonmraz) and clicking on the ‘get mobile updates button’ inside the Kadoink widget, or by simply texting ‘Follow Mraz’ to 33033 on their mobile phones.
“We are looking forward to working with Kadoink to help further Jason’s relationship with his fans through the use of music, text, and other audio updates on their mobile phones,” said Dan Grossman, Digital Marketing Manager Atlantic Records.
“We are very excited to be working with such a talented and versatile artist as Jason Mraz, and with Atlantic Records which has been the launching pad for some of the world’s most successful recording artists over the decades,” said Roland Deal, VP Marketing/Co-Founder of Kadoink. “Kadoink is adding an innovative new layer of marketing to Atlantic’s formula for success by enabling fans to hear, share and connect through the music they love, creating a unique one-to-many interaction.”
Fans signing up for the mobile list will also have the opportunity to listen and forward to friends the new hit song ”I’m Yours,” which will be the first single from Jason’s forthcoming album, “We Sing. We Dance. We Steal Things.” available May 20th at national and online retailers.
About Kadoink
Kadoink is a powerful web-telephony platform that seamlessly integrates SMS, IM and voice into a single hosted system compatible with any carrier or handset. Through its patented technology, Kadoink provides a suite of communication widgets and services such as phonecasting, audioblogging, microblogging, instant and large scale group communication (calling & texting) as well as mobile advertising (SMS and audio interstitials). Kadoink un-tethers users from their computers and instantly expands their current mobile phone capabilities, giving them a fun, always-present, easy-to-use tool to anonymously connect with an expansive network of family, friends and online communities without ever having to disclose their actual phone numbers. The company is based in San Francisco, California and was formed in September 2006. For more information and to sign up for Kadoink please visit www.kadoink.com.
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Kadoink Contacts:
Bret Ingraham
mPRm Public Relations for Kadoink
323.933.3399
bingraham@mprm.com |
