Roland Deal
Vice President of Marketing and Co-Founder

Prior to co-founding the company, Roland was a Senior Vice President at Grey Advertising in San Francisco managing a global B2C/B2B client portfolio for almost five years. He led highly integrated cross platform product launches for SanDisk’s MP3 players, WellPoint’s ground-breaking insurance product designed for 19-29 year olds as well as global programs for McAfee, Experian and Macrovision that spanned the marketing communications spectrum from packaging, POP, direct, broadcast online, viral and branding. Co-Founder of bSource.com (acquired by Computer Associates 2005), Roland brings 17 years of experience in both start-up and F500 companies including Saatchi & Saatchi, Visible Interactive, Dow Chemical and The Wall Street Journal managing and executing corporate and product –level launch, branding and positioning programs . Roland has dual Master degrees from Columbia University and Haas Business School at the University of California Berkeley and a BS, Marketing from Penn State University.